Hi, I'm Kristi
Freelance Graphic Designer located in Mammoth Lakes, California.
What I do
Design and Layout
Annual Reports
Merchandise Branding
Event Material
Documents
Books
Social Media images
Fillable PDFs
Mail merges
Vector graphics
Campaigns
Logos & Brand Identity
Ask me
I'm originally from Sweden, but unfortunately, I don't have a cool accent. When I'm not designing things, I spend a lot of time on skis in the winter and in hiking boots in the summer. With a huge passion for the outdoors and sustainability, these things tend to penetrate most activities I do. I love cooking and eating good and healthy food, teaching people to climb and standup paddleboard, or pretty much any skill I have that others might want to learn. I've recently started teaching fine art and graphic design classes at a studio (remotely), as well as furthering my knowledge base in the sustainability field through classes at UCLAx.
Work experience
Freelance Graphic Designer
Everywhere
February 2019 - Current
Branding, collateral, event signage and material, magazines, mailers, flyers, web images, etc.
Teaching Artist & Program Coordinator
Mono Arts Council, Mammoth Lakes, California
September 2021 - Current
Teaching visual art to kids and adults in the Eastern Sierra, as part of educational program. As well as coordinating and teaching or co-teaching the Art+Wine program.
Graphic Designer
The Ecology Center, San Juan Capistrano, California
January 2017 - February 2019
A rapidly growing non-profit working with sustainability and environmental education, organic farming, and farm-to-table events.
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In-house marketing department. Responsible for the creation of all visual materials to promote and execute events, presentations, educational and informational signage, book design, farm stand signage, handouts, leaflets and flyers, icons, and event artwork.
Art Director
Econova AB, Norrköping, Sweden
October 2011 - September 2016
Econova is a major recycling and gardening company working business to business handling industrial waste and working to create a network between industries in specific regions of Sweden.
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In-house marketing department. Responsible for the development and management of graphic profiles and graphic design of all communication for Econova’s three main brands - Econova, Weibulls, Hammenhögs. Weibulls is the largest consumer gardening brand in Scandinavia.
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Production and/or overseeing the production of all visual materials for marketing these brands. Includes point-of-sales signs and campaigns, consumer packaging, ads (digital and print), photography, document templates and presentations, and much more.
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Leading and contributing to the team responsible for the brand strategies and keeping our brands modern and moving in the right direction. Responsibilities also included working to improve user experiences and usability of web services and creating/adapting content for various social media platforms.
Graphic designer / Art Director
Östra Ryssnäs, Norrköping, Sweden
December 2012 - January 2016
A joint project with the municipality to develop 600 new homes in an area called “Svärtinge Skogsbacke”.
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Initial concept and graphic profile. Design of templates, creation of all marketing materials, design, and development of the initial website, updates
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Project management and event planning such as housing exhibitions, trade show booths, and event days on-site.
Graphic Designer / Editor in Chief
Basenji Club membership magazine, Sweden
January 2010 - March 2012
Produced the magazine “Basenjibladet”, including planning, copy writing, interviewing, illustrating, photography and all layout.
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Complete redesign and update of the magazine layout and design.
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Project management, photography, illustration.
Education
Art Direction Course
Berghs School of Communication, Stockholm, Sweden
August - December 2015
Evening classes to increase theoretical and practical skills in Art Direction.
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Concept development, creative processes and conceptual graphic design.
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Trends, presentation technique, influencial design, planning and film structure.
Bachelor of Graphic Design & Communication
Linköping University, Sweden, Norrköping, Sweden
Augsut 2008 - June 2011
A broad education including all aspects of communication, graphic design, typography, layout, digital image handling, packaging design, web design, interaction design... to marketing, project management, intellectual property rights. The degree included print, digital media, film production.
CrossFit Level 1 trainer course
CrossFit, Inc., Stockholm, Sweden
Efficient communication, trends, copy
Berghs School of Communication, Stockholm, Sweden
Building websites in Wordpress & SEO
Folkuniversitetet, Stockholm, Sweden
Color theory and calibration
Canon Business Center, Norrköping, Sweden